Bookings
“Saw the video. Looks legit. I'm open.”
- Send agenda
- Send sample reel
- Confirm 24h before
“What's the cost on something like this? Honestly the first one of these that didn't feel like spam.”
- Send agenda
- Send sample reel
- Confirm 24h before
Said price is the only question — pre-warm with case study.
“Send me more info please.”
- Send agenda
- Send sample reel
“Honestly this looks interesting. I've been thinking about doing more video ads. Can we talk Wednesday?”
- Sent agenda
- Sent proposal
- Schedule follow-up
Pricing review tomorrow 2pm. Send proposal Mon AM — package B w/ 6 spots.
“Yeah okay you got me. What's the pitch?”
- Sent agenda
- Sent proposal
- Schedule follow-up
22 yrs in biz, 4.7 stars, 203 reviews. Genuinely interested. Highest probability open deal.
“Sounds good. Let me look at the calendar for next week.”
- Sent agenda
- Sent proposal
“Need to think about it. Reach back out in a couple weeks.”
- Sent agenda
- Sent proposal
- Schedule follow-up · 2026-05-30
Asked to reconnect end of month. Soft yes if seasonality plays out.
“We'd need to see a sample first. Can you send something over before we talk?”
- Sent agenda
- Sent proposal
- Schedule follow-up
Quiet since proposal. Day 9 in Held — warning territory.
“Let's do it. Send the contract, first run starts next week.”
- Sent agenda
- Sent proposal
- Contract signed
First Hartford close. Signed paper Tuesday. First spot live next Friday.
“Yeah we're in. 12-month deal works.”
- Contract signed
12-month contract. Biggest deal of the quarter.
“Send me a contract.”
- Contract signed
Two-month ramp deal. Renewal conversation Aug.
“Yes. Pilot it for May, then we'll talk longer term.”
- Pilot signed
Pilot only — convert in June.
“Sure send it over.”
“Numbers are too high right now. Maybe next year.”
Price-sensitive. Re-engage Q1 next year.