performance
Is the machine working
Funnel drop-off, conversion by vertical, daily cost trend. Live data, refreshes every 30 seconds.
filters·
sends
1,840
replies
134
bookings
23
reply %
7.28%
book %
1.25%
spend
$584.20
cost/reply
$4.36
cost/book
$25.40
section 1 · funnel
Drop-off across the five stages
1.25%send to booking
current
Click any stage for the cohort breakdown
section 2 · verticals
Conversion rate by vertical
Reply-rate cells coloured vs industry baseline. Click a row for the vertical's full funnel + top campaigns.
above avgnearbelow
| Vertical | Sends | Clicks | Replies ↓ | Bookings | Reply % | Book % | CPR | CPB |
|---|---|---|---|---|---|---|---|---|
| HVAC | 312 | 78 | 28 | 5 | 9.0% | 1.60% | $3.54 | $19.81 |
| Plumbing | 248 | 61 | 22 | 4 | 8.9% | 1.61% | $3.58 | $19.68 |
| Electrical | 184 | 41 | 14 | 2 | 7.6% | 1.09% | $4.17 | $29.21 |
| Med spa | 138 | 36 | 12 | 2 | 8.7% | 1.45% | $3.65 | $21.91 |
| Roofing | 156 | 39 | 11 | 3 | 7.1% | 1.92% | $4.50 | $16.51 |
| Dental | 142 | 28 | 9 | 1 | 6.3% | 0.70% | $5.01 | $45.09 |
| Auto dealer | 108 | 24 | 7 | 1 | 6.5% | 0.93% | $4.90 | $34.29 |
| Landscaping | 88 | 23 | 7 | 1 | 8.0% | 1.14% | $3.99 | $27.94 |
| Pest control | 96 | 21 | 6 | 1 | 6.3% | 1.04% | $5.08 | $30.48 |
| PI law | 124 | 22 | 5 | 0 | 4.0% | 0.00% | $7.87 | — |
| Cleaning | 58 | 14 | 5 | 1 | 8.6% | 1.72% | $3.68 | $18.41 |
| Garage door | 72 | 15 | 4 | 1 | 5.6% | 1.39% | $5.71 | $22.86 |
| Locksmith | 64 | 11 | 2 | 0 | 3.1% | 0.00% | $10.16 | — |
| Towing | 50 | 9 | 2 | 1 | 4.0% | 2.00% | $7.94 | $15.88 |
| total | 1,840 | 412 | 134 | 23 | 7.3% | 1.25% | $4.36 | $25.40 |
section 3 · cost
14-day cost trend
today
$47.20↑ 13%
vs 7-day avg $41.89
month projection
$1251.21of $500 cap
over pace · pause something
daily spend
low $36.80high $47.20total $583.90
reply timingmedian 2–4h
When replies arrive after send
0–15m1h24h5–7d
activity heatmaplast 30d
Replies by hour × day
mon
tue
wed
thu
fri
sat
sun
0
6
12
18
lowhigh
geographytristate
Reply density by state
RI612 sends487.8%
CT740 sends527.0%
MA488 sends346.9%
A/B test · RI-HVAC-Q2
winner · AMessage variant performance
Variant A · plain
"Mike, took a look at Coastal's site and put together a 30-sec spot for your team."
Sent
620
Clicked
148
Watched
102
Engaged
54
Booked
9
reply %
8.7%
book %
1.45%
Variant B · review-first
"Mike — your 4.4★ across 87 reviews is what made me put together this 30-sec spot."
Sent
620
Clicked
132
Watched
88
Engaged
41
Booked
6
reply %
6.6%
book %
0.97%
booking sources
total 23Which campaign drove the bookings
RI-HVAC-Q2939%
CT-HVAC-Q2626%
MA-PLUMBING-Q2417%
TRISTATE-ROOFING-Q2313%
RI-DENTAL-Q215%
cohort analysis
cumulative reply %Reply-rate decay by add-week
| cohort | size | wk 0 | wk 1 | wk 2 | wk 3 | wk 4 |
|---|---|---|---|---|---|---|
| Wk 18 · Mar 3 | 142 | 3.8% | 5.8% | 6.4% | 6.8% | 7.1% |
| Wk 19 · Mar 10 | 168 | 4.2% | 6.1% | 6.9% | 7.2% | 7.4% |
| Wk 20 · Mar 17 | 196 | 4.7% | 6.5% | 7.3% | 7.7% | — |
| Wk 21 · Mar 24 | 184 | 5.1% | 6.8% | 7.6% | 8.0% | — |
| Wk 22 · Mar 31 | 220 | 5.4% | 7.1% | 7.9% | — | — |
| Wk 23 · Apr 7 | 238 | 5.8% | 7.4% | 8.2% | — | — |
| Wk 24 · Apr 14 | 252 | 6.1% | 7.7% | — | — | — |
| Wk 25 · Apr 21 | 268 | 6.3% | — | — | — | — |
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