brand voice
Tone profiles
Paste a message, pick a vertical. The screener flags em-dashes, marketing-speak, fake-urgency, AI-tells, and per-vertical compliance landmines — with proper-noun exemption built in.
vertical
business
route/tone-profilesshortcutgnpresets
messagehvac · Coastal HVAC
char277word50sent7speak20s
contains—
verdict
BLOCK
hard-reject hits
composite score
0/ 100
hard hits1
soft hits0
exempt0
words50
rules5
verticalhvac
per-flag breakdown
click a chip to highlight its hits in the message · exempt hits are green
hits (1)
- #1marketing-speak"Cutting-edge"char 197–209
examples · HVAC
passes
Hey Mike, saw your team handled 800 calls last month in the Hartford area. Want to show you a 30-second clip we put together for a similar shop. No pressure.
fails
Leverage our cutting-edge solution to elevate your business — limited time offer!
curated · last reviewed mar 14see all 18 examples →
score history
Coastal HVAC
88current · 7 regenerations↑ 26 since gen 1
gen 1now
pass threshold (80) in band below
profile a/b · livestrict (Q2) vs relaxed (test)
strictrecommended
85/100
block1 hit
relaxed
100/100
pass0 hits
relaxed profile downgrades marketing-speak to soft + drops the ai-tell list. use for cold A/B only.
recent screens · today6 drafts
- Coastal HVAChvac413 flag9:42 AM
- Liberty Heatinghvac582 flag9:31 AM
- Patriot Plumbingplumbing920 flag9:18 AM
- Bay State Electricelectrical880 flag9:04 AM
- Yankee Serviceshvac811 flag8:51 AM
- Walker Roofingroofing494 flag8:33 AM
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